In-N-Out 2028 Olympic Project: "Taste the Gold Standard"
Challenge
How can In-N-Out Burger leverage the 2028 Los Angeles Olympics to enhance brand visibility and celebrate its Californian heritage on a global stage?
My Role
Led the conceptualization and execution of a comprehensive marketing campaign, integrating traditional advertising with digital media to position In-N-Out as an integral part of the Olympic experience.
Core Concept: "Taste the Gold Standard"
As athletes strive for gold, In-N-Out invites fans to savor the "gold standard" of Californian burgers. This campaign emphasizes the brand's commitment to quality and its deep-rooted connection to California's culture, aligning with the pride and excellence embodied by the Olympics.
