Gymshark × SpaceX: Suit Up for the Final Frontier
A bold crossover concept where strength meets space.
This hypothetical campaign imagines what happens when Gymshark—Earth’s iconic performance brand—teams up with SpaceX to create something that defies gravity.
My Role
Led the end-to-end concept development, brand alignment, and campaign storytelling.
Core Concept: AstroFit Suit
The campaign introduces the AstroFit Suit—a training suit designed with aerospace tech for extreme performance.
Smart fabric that adjusts to conditions
Built-in biofeedback sensors
Designed for athletes who never settle
"It’s not just performance gear. It’s permission to push beyond your limits."
Deliverables
Campaign Strategy:
A three-phase launch plan: Teaser → Drop → Elevation
Timed with an actual SpaceX event to build hype and cultural relevanceCreative Materials:
Outdoor Ads: Bus shelter and billboard concepts
Social Media: Instagram series designed to spark buzz and shareability
Branded Narrative: A fictional story of training for zero-gravity performance
why it matters
This project showcases my ability to:
Merge two distinct brand identities into a single, cohesive story
Create 360° campaigns with cross-platform logic
Lead strategy and design thinking in a high-concept scenario
