Extra Gum: “Chew Your Way to a Better Day”
Overview
This campaign repositions Extra Gum as a trigger for imagination and emotional reset. By combining seamless visual transitions with a strong sensory narrative, I created a short film and two derivative ads that follow one character’s journey from everyday stress to renewed clarity — all sparked by a single chew.
My Role
I led the end-to-end process from scripting and scene transitions to visual storytelling and sound design. The entire campaign was shot with minimal equipment (iPhone 15 Pro Max + stabilizer), maximizing creativity within limited resources.
Main Ad: The Journey Through a Chew
Concept:
When Tony(Protagonist) feels stress out from work, chewing a piece of Extra Gum doesn’t just freshen his breath — it transports him through an emotional escape that helps him come back stronger.