We’ve All Been There. Now Let’s Talk About It. #Brawlfails

We all love Brawl Stars. But let’s be honest—some moments hurt.
Whether it's Buzz missing his ultimate, losing the Gem Grab when you’re 10 HP away from a win, or watching your Safe explode with just 1% left to defend…

Or worst of all—getting hit with that cursed red WiFi icon right before you make a game-winning move.


Those moments sting.

That’s why I created #Brawlfails—a social PR campaign designed to turn every frustrating, heartbreaking, and hilarious fail into a moment of community connection.

Why It Works

#Brawlfails isn’t just relatable—it’s viral by design.

  • ✅ Emotionally Charged: Everyone remembers the moment they almost clutched a win… and didn’t.

  • ✅ Socially Native: These are the clips players already post—this campaign simply brings them together.

  • ✅ Built for Gen Z & Gen X: Combines meme language, short-form media, and ironic self-expression.

  • ✅ Community-Driven: Encourages UGC (user-generated content) from casual players to top-tier creators.

  • ✅ Evergreen & Expandable: New fails happen daily. The content never runs dry.

What It Looks Like

Instagram Posts:

Post 1
🎥: Buzz launches into the wall instead of the enemy
📝: “My teammates watched this happen in 4K.”
#Brawlfails

Post 2
📸: Gem Grab, your team has 9 gems, countdown at 2... and you die
📝: “10 HP away from greatness.”
#Brawlfails

Post 3
📸: Red WiFi icon appears just as you land a perfect super
📝: “The only true boss fight in Brawl Stars.”
#Brawlfails

How Players Can Join

  • Post your worst fails using #Brawlfails

  • Get featured on the official Brawl Stars social accounts

  • “Fail of the Month” contest — win custom cosmetics or exclusive in-game titles

  • Community vote on the most iconic disasters every season

Why Supercell Would Love It

  • Matches Supercell’s tone: light-hearted, self-aware, and community-first

  • Strengthens player bonds: pain brings people together (especially in gaming)

  • Drives consistent engagement: always something new to post and share

  • Creator collaboration potential: from memes to challenge videos, it’s creator fuel

#Brawlfails.

#Brawlfails.